The module of Strategic Perspectives has now ended. Was quite a good module I reckon – certianly probabaly going to be one of my favourties, yet I’m looking forward to ‘The Customer Experience’. That’ll be the real ‘business end’ of marketing.

We now have a case study and an assignment task in our posession. We are in small groups and have to do a report between us making recommendations to the company in the case study – Titan Watches. It’s now a case of revising all the analysis techniques we’ve learned to analyse the strategic position and potential for growth of Titan.

I’m going to struggle to begin the anaysis, but I’m hoping I can draw from the techniques in the core book as well as find other stuff from other sources.

On the more creative front, Iv’e been working on Mark’s web site for his DJ business. Iv’e made a couple of banners for the web site Iv’e made and his business cards. Here’s a sample of a couple of banners: