I don’t know how many others were in Honda’s most recent direct marketing campaign, but it struck me as incredible hypocrisy!

“Start with the small stuff, Honda”

Put it this way, there’s no way I’m in a position to buy a brand new car, and won’t be for some considerable time, yet Honda still deemed me an appropriate target for a significantly-sized mail-out telling me about their green initiatives and eco-friendly range of sensible cars.

Indeed I have been looking at cars recently, but second-hand, immature cars with big engines — no idea how Honda knew I was in the market for one, but they need to look at green marketing before they expend so much on green engineering!
The mail-out (pictured) was of substantial weight and quantity, and was made of quite a thick paper. Suffice to say, it’s of no use to me, and so will go straight into recycling (after ogling the Type-R!).

My point?
Surely their endless investment in efficient engines is totally undermined if they are completely inept at targeting their direct marketing properly. All that waste paper and resources comes at huge carbon cost — more, I bet, than they can ever hope to offset with their ‘eco’ engines.

Something tells me that their ‘eco’ image is only skin-deep, and does not apply to their fundamental business processes.

Start with the small stuff, Honda, if you want to be a ‘green’ company.

I’m now going to recycle this.