We had out ‘Poster Session’ this morning, in which we’re to display by means of a poster our research topic for our final research paper.

My tutor seemed to like mine and I got good feedback , I just need to start the literature review now (‘just’!).

I need to find out if there are any segmentations already out there for this market, if not, I may be able to create some typologies for these consumers.

I am aware of my lapse in understanding of terms on the poster: ‘interpretist’ should of course be ‘interpretivist’. Fail.