Finally – we got our Titan case study project handed in. The first assignment on MSc Marketing where we had to analyse Titan Watch Co’s strategic ability to expand their operations overseas by conducting various analyses. It wasn’t all that painfull once I started with it. It was more of an administrative task than anything, trying to organise the various parts between us – Internal analysis, CAGE framework, value chain, possible market developments etc.

Some members of the group were way too pedantic, perhaps emphasising the ‘prettiness’ of the report rather than their actual substansive input.

The task was made more difficult becuase of the ‘mixed’ ability in English language – most people on the course have English as a second language, so this has potential to be a problem with group working.

I was happy to go through the work and check for grammar though, even though it takes ages. It’s all of our mark in the end!

It’s satisfying to get it done and dusted, but I know there’s many more ahead.