Today is relentlessly miserable outside. It’s so depressing. I’m still waiting to see if AtosOrigin will take me on!

Meanwhile, I’m trying to make the crucial first steps in getting access to SMEs for my research. My supervisor is talking to Zanox.de a small internet-based company in Germany with whom I can do my research.
My concern is that becuase they are a 100% internet-based company, I’m not sure how applicable my diffusion of innovations theory will be, because for them, Web 2.0 isn’t an innovation it’s just their method of business full stop.

Allow me to share my conceptual map (at least TurnItIn anti-plagarism can’t recognise that when I submit my work!!):

As you can see, my research will baically be looking (qualitatively) at those antecedents leading to innovations and specifically, how that differs to the adoption of e-marketing and new media in SMEs. My thinking is that Web 2.0 and e-marketing is lightweight and so may be adopted much more readily than other innovations. Basically, what are the characteristics of those businesses who HAVE already adoped Web 2.0?

I have another lecturer who’s contacted various of her contacts to ask if they want to take part in my interviews, but thus far (as I pessimistically anticipated) I have had zero response. I now have a couple of options I guess; do a case study on Zanox, or do this without using interviews.
I’m just waiting to hear back from my supervisor now about a contact with Zanox.de.

I wanna go outside but it’s literally tipping it down.

…gonna kill some time on Photoshop.